by Robert B. Cialdini : Influence: Science and Practice (5th Edition)

ISBN : #0205609996 | Date : 2008-08-08

Description :

PDF-62198 | Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another’s request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in… Influence: Science and Practice (5th Edition)

Influence: Science and Practice (5th Edition) by by Robert B. Cialdini

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